Indirect Channels
Indirect Channels
Indirect Channels
Indirect channel is when the producers sell their goods to consumers through middlemen. There are four types of indirect channels:
Retailers The producers supply goods directly to the retailers, who further sell the goods directly to the consumers.
Wholesales The producers supply goods to the wholesales, who in turn directly sell the goods to the customers.
Wholesaler and Retailers The producers supply goods in bulk to the wholesaler who further sell them in small quantity to various retailers. These retailers then sell the goods to the consumers.
Agents, Wholesalers and Retailers The producers supply goods to the agents who act like middlemen for the wholesalers. The wholesalers then sell the goods to the retailers who finally sell the goods to the consumers.
Retail Trade It refers to buying of goods from manufacturers or wholesales and then selling them directly to the consumers. People engaged in this type of trade are known as retailers. Most of the retailers buy goods from the wholesalers or agents.
Functions
¯ Retailers ensure that the location of their stone is convenient.
¯ They make their store appealing as the physical layout of the store is very important to attract customers.
¯ Window displays, promotional advertising and distributing coupons are some strategies used by the retailers to attract more customers.
¯ The main aim of the retailer is to attract more customers.
¯ The retailers ensure that products they sell are as per the taste of the customers.
Types of retail trade
1. Vendors
2. Weekly markets
3. Single line
4. Chain store
Wholesale trade
It refers to selling of goods to traders in large quantities for resale to retailers. Wholesalers have to invest a huge amount of money to buy a large amount of goods. They also take a huge risk as they have to store the goods till the goods are resold to the retailers. Though they do not have to spend any money on advertising or window display, their profit margins are low.
Retail market | Wholesale market |
Products are sold in small quantities | Products are sold in large quantities |
Retailers deal in many products | Wholesalers mostly deal in one product |
It is done through shops and door-to-door selling | It is done in a big marketplace |
There is direct interaction with ultimate customer. | There is direct interaction with the retailers and not the customers. |
The profit margins are higher. | The profit margins are lower. |
The investment and the risk factor are less. | The investment and the risk factor are higher. |
What is the role of a retailer in the marketplace? | |||
| Right Option : D | |||
| View Explanation |
People engaged in _______ trade are called retailers. | |||
| Right Option : B | |||
| View Explanation | |||
Students / Parents Reviews [20]
About Abhyas metholodology the teachers are very nice and hardworking toward students.The Centre Head Mrs Anu Sethi is also a brilliant teacher.Abhyas has taught me how to overcome problems and has always taken my doubts and suppoeted me.
Shreya Shrivastava
8thMy experience with Abhyas Academy has been very good. When I was not in Abhyas whenever teacher ask questions I could not speak it confidently but when I came in Abhyas, my speaking skills developed and now I am the first one to give the answer of teachers question.
Upmanyu Sharma
7thMy experience with Abhyas academy is very good. I did not think that my every subject coming here will be so strong. The main thing is that the online tests had made me learn here more things.
Hiya Gupta
8thAbhyas institute is one of the best coaching institute in the vicinity of Ambala Cantt area. The teachers of the institute are well experienced and very helpful in solving the problems of the students.The good thing of the institute is that it is providing extra classes for the students who are w...
Aman Kumar Shrivastava
10thA marvelous experience with Abhyas. I am glad to share that my ward has achieved more than enough at the Ambala ABHYAS centre. Years have passed on and more and more he has gained. May the centre flourish and develop day by day by the grace of God.
Archit Segal
7thUsually we see institutes offering objective based learning which usually causes a lag behind in subjective examinations which is the pattern followed by schools. I think it is really a work of planning to make us students grab the advantages of modes of examination, Objective Subjective and Onli...
Anika Saxena
8thAbhyas institute is one of the best coaching institute in the vicinity of Ambala cantt.The institute provides good and quality education to the students.The teachers are well experienced and are very helpful in solving the problems. The major advantages of the institute is extra classes for weak...
Shreya Shrivastava
8thAbhyas Methodology is very good. It is based on according to student and each child manages accordingly to its properly. Methodology has improved the abilities of students to shine them in future.
Manish Kumar
10thIt was a good experience with Abhyas Academy. I even faced problems in starting but slowly and steadily overcomed. Especially reasoning classes helped me a lot.
Cheshta
10thIt has a great methodology. Students here can get analysis to their test quickly.We can learn easily through PPTs and the testing methods are good. We know that where we have to practice
Barkha Arora
10thThird consective year,my ward is in Abhyas with nice experience of admin and transport support.Educational standard of the institute recumbent at satisfactory level. One thing would live to bring in notice that last year study books was distributed after half of the session was over,though study ...
Ayan Ghosh
8thBeing a parent, I saw my daughter improvement in her studies by seeing a good result in all day to day compititive exam TMO, NSO, IEO etc and as well as studies. I have got a fruitful result from my daughter.
Prisha Gupta
8thWe started with lot of hope that Abhyas will help in better understnding of complex topics of highers classes. we are not disappointed with the progress our child has made after attending Abhyas. Though need to mention that we expected a lot more. On a scale of 1-10, we would give may be 7.
Manya
8thOne of the best institutes to develope a child interest in studies.Provides SST and English knowledge also unlike other institutes. Teachers are co operative and friendly online tests andPPT develope practical knowledge also.
Aman Kumar Shrivastava
10thI have spent a wonderful time in Abhyas academy. It has made my reasoning more apt, English more stronger and Maths an interesting subject for me. It has given me a habbit of self studying
Yatharthi Sharma
10thAbhyas is an institute of high repute. Yogansh has taken admission last year. It creates abilities in child to prepare for competitive exams. Students are motivated by living prizes on basis of performance in Abhyas exams. He is satisfied with institute.
Yogansh Nyasi
7thAbhyas is a complete education Institute. Here extreme care is taken by teacher with the help of regular exam. Extra classes also conducted by the institute, if the student is weak.
Om Umang
10thIt was good as the experience because as we had come here we had been improved in a such envirnment created here.Extra is taught which is beneficial for future.
Eshan Arora
8thAbhyas academy is great place to learn. I have learnt a lot here they have finished my fear of not answering.It has created a habit of self studying in me.The teachers here are very supportive and helpful. Earlier my maths and science was good but now it has been much better than before.
Barkha Arora
10thMy experience was very good with Abhyas academy. I am studying here from 6th class and I am satisfied by its results in my life. I improved a lot here ahead of school syllabus.
